HYBRID MEDIA PLATFORM
Internet TV and Cable Media Platform, for Lukup 2013
Industrial Design / Product Design / CMF / Internal Mechanical Design
A bold, new world of entertainment
We designed a radically new entertainment discovery experience. The Lukup player is a groundbreaking media player that is built to find content across traditional and cutting-edge media.
A Radically New Entertainment Discovery Experience
The Lukup media player ties the fragmented ecosystem of live TV, cable subscriptions, video on-demand services, personal and social content into a single discovery platform. This radically disruptive model of entertainment, needed to be paired with a device which represented the brand and offering in a bold, new way.
A Single Discovery Platform
We partnered with Lukup to design an iconic media player that could represent the brand and disrupt a market saturated with mysterious black boxes. From the self-docking magnetic remote, to the elemental, modular aesthetic, each touchpoint was carefully considered to develop function and experience in tandem.