CF Napa Paves the Road for New Spirits Brand
Metropolitan Hospitality Group came to CF Napa to design their spirits brand – Open Road Distilling Co. The products would be featured in their restaurants’ back bar and craft cocktails but also needed to have the power to stand alone as a timeless spirits brand.
Inspired by the brand’s Washington, D.C. locale and badass ethos, CF Napa created a package and logo design for Open Road Distilling Co. with an Americana sensibility.
CF Napa drew an eagle mid-flight, clutching a stalk of grain for the logo and main graphic element.
The SKU-specific information was arranged on a separate label, allowing for the efficiency of using 1 screenprinted bottle for all spirits.
The labels displayed the specialty name for each spirit as well as their own unique colors to assist with differentiation. Copper foil provided a final luxurious touch and was a subtle homage to the copper stills used to craft these premium spirits.
Drink With Your Eyes®
