- Old logo -
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ASG have been insurance brokers for a long time on the Colombian market. They came to me when their sales strategy changed: they now wanted to focus on a younger audience and use digital marketing strategies, and they wanted a fresh rebrand to go along with their new business outlook. The brand icon was inspired by both protection (as a shield) and the human element, which they provide to their clients through one-on-one tech support and facilitators. A bold color palette took over, and a new, more approachable font use, create a vibrant yet slid identity.
