This video was produced using a script written by Matthew Franklin. The creative brief was as follows:

The Chrysalis Initiative commissioned a 120-second video script to introduce the organization and its mission. The video centers on the character Bea, showcasing how The Chrysalis Initiative provides support and assistance to women with breast cancer through a range of resources, including apps, coaching services, and referral networks. The video employs a blend of 2D motion graphics and 2D animation, with an informative, yet compassionate tone. The target audience is women with breast cancer, their families, healthcare proxies, and medical professionals.