Scriptwriting: Simpliconnect
These videos were produced using scripts written by Matthew Franklin.
Matthew was initially asked to write one script for a new client, Simpliconnect. Happy with his work, the client requested Matthew as the writer for the next script.
Video 1: Simpliconnect: Customer Engagement for Convenience Stores
This video, approximately 60 seconds long, aims to introduce Simpliconnect to its target audience: convenience store owners. The video explains the purpose of the Simpliconnect app and demonstrates how its loyalty rewards program can increase business for convenience stores. The video style is a combination of 2D animation, and animated demo screencasts/screenshots presented in an friendly and informational tone.
This video, approximately 60 seconds long, aims to introduce Simpliconnect to its target audience: convenience store owners. The video explains the purpose of the Simpliconnect app and demonstrates how its loyalty rewards program can increase business for convenience stores. The video style is a combination of 2D animation, and animated demo screencasts/screenshots presented in an friendly and informational tone.
Video 2: Simpliconnect: How We Help Convenience Store Owners
The second video shifted its focus. Instead of explaining how the app works, it presented a short narrative about a character who discovers the app and uses it to boost his business. The video target audience, style, and tone remained the same as the first video.
THE WORK PRESENTED HEREIN IS FOR ILLUSTRATIVE PURPOSES ONLY. MATTHEW FRANKLIN DOES NOT CLAIM OWNERSHIP OF ANY OF THE IDEAS, CONCEPTS, OR CONTENT EXPRESSED IN THIS WORK. THIS WORK IS INTENDED TO DEMONSTRATE MATTHEW'S SKILLS AND ABILITIES IN SCRIPTWRITING.
