The Common Core Standards are new state standards that currently 45 states have adopted. The problem is that the majority of Americans have no idea what they are, or what they can do for students success. My main goal was to use info-graphics to inform the public on what Common Core is, what it will do for students and what steps have and will be taken.

 

I chose to use photography as the main focus of the marketing campaign. Photography is often used in education an works well with other educational media while maintaining a professional elegance, capturing my target audience of parents and administrators. I made the photos gray-scale, with an accompanying orange color to simplify the photo and make the information on top stand out. The running text and titles use the font Avenir, a sans serif. I used this font because it works well to represent both education and technology which are the two important parts of the Common Core Standards.  Overall, I believe that I made a successful marketing campaign that is currently being utilized in a School District.