Culture, Ice Cream and Movement.
Strategically located in Rio de Janeiro, Dansa Sabores is not just an ice cream shop; It's a tasty experience that captivates both young and adult audiences.
What makes Dansa Sabores unique? The answer lies in the incomparable quality of their ice creams, each named after dances from different countries. An experience that transcends the palate and immerses you in an icy cultural journey.
Unlike traditional ice cream shops, where people eat right away, Dansa Sabores is an irresistible self-service store that offers different flavors to fill the freezer or enjoy with the family in the physical store itself.
With the brand narrative defined, a lively and fun visual identity was created that reflects the essence of Dansa Sabores.
For the creation of the visual identity, in addition to a select palette of colors related to each of the ice cream flavors. Different typographic combinations were selected. The identity was created for use on packaging, posters, social media and uniforms, bringing a unique, fun and moving brand.
Emphasizing its lively personality, Dansa Sabores is charismatic and distinctive, ready to win the hearts of connoisseurs and lovers of good ice cream.