From the beginning of October to mid-November, I worked on developing, creating, and implementing a winter branding theme for Amy's Ice Creams.
The initial brief consisted of three requirements:
Create three winter themes for the marketing department to pick from. One had to be representative of Amy's current branding. The second had to be representative of Amy's winter charm. The third theme was completely up to me. Each submitted theme includes a rough write-up of my thought and development process.
Ultimately, Amy's marketing department chose theme number three - - my original idea!
This theme consisted of a deep dive into holiday nostalgia with jewel tones, retro ornaments, snow, sprinkles, and the incorporation of loose shapes which is identifiable throughout Amy's year-round branding. I specifically wanted to imagine a few of Amy's more popular holiday products like their hot cocoa, s'mores, and marshmallows as illustrated, retro ornaments.
This theme further evolved into multiple print and digital projects, including giant banners, and UI design for Amy's website. It also included a call-back to a previous project that I created for Amy's Ice Creams, which is their 2023 "Keep Austin Kind" Collector's Mug. The design for this collector's mug is a reworking of the design that I created for the H-E-B Center earlier this year. Beyond my work being used for traditional marketing material, six of my original illustrations from this project were turned into holiday cookies to be sold at Amy's locations, as well as online.
I did not know my work would be used in this way, and it's such a fun surprise to see that something I created directly inspired marketing and/or the bakery portion of Amy's to evolve this theme into an immersive experience for their customers!
I am responsible for every illustration, the color palette, the arrangement of all design elements, and the main font, which is one of my favorites in my Adobe Font library. Everything you see, minus the copy, was created by me.
The initial brief consisted of three requirements:
Create three winter themes for the marketing department to pick from. One had to be representative of Amy's current branding. The second had to be representative of Amy's winter charm. The third theme was completely up to me. Each submitted theme includes a rough write-up of my thought and development process.
Ultimately, Amy's marketing department chose theme number three - - my original idea!
This theme consisted of a deep dive into holiday nostalgia with jewel tones, retro ornaments, snow, sprinkles, and the incorporation of loose shapes which is identifiable throughout Amy's year-round branding. I specifically wanted to imagine a few of Amy's more popular holiday products like their hot cocoa, s'mores, and marshmallows as illustrated, retro ornaments.
This theme further evolved into multiple print and digital projects, including giant banners, and UI design for Amy's website. It also included a call-back to a previous project that I created for Amy's Ice Creams, which is their 2023 "Keep Austin Kind" Collector's Mug. The design for this collector's mug is a reworking of the design that I created for the H-E-B Center earlier this year. Beyond my work being used for traditional marketing material, six of my original illustrations from this project were turned into holiday cookies to be sold at Amy's locations, as well as online.
I did not know my work would be used in this way, and it's such a fun surprise to see that something I created directly inspired marketing and/or the bakery portion of Amy's to evolve this theme into an immersive experience for their customers!
I am responsible for every illustration, the color palette, the arrangement of all design elements, and the main font, which is one of my favorites in my Adobe Font library. Everything you see, minus the copy, was created by me.
Development of 3 Winter Themes for Amy's Ice Creams. Theme 1 Requirement: Representative of Amy's current branding. Theme 2 Requirement: Representative of Amy's winter charm. Theme 3 Requirement: My choice!
Development of Final Winter Branding Theme: Changes included a new background color, and snowflakes instead of stars.
Holiday Theme for UI: Homepage Banner for AmysIceCreams.com, Amy's Ice Creams on Shopify, and Amy's Ice Creams on Klavyo. Marketing requested a different color background for Klavyo.
To-Go Flyers: Double-sided print flyers for use in all Amy's stores.
Interim Price Flyer: Printed Internally, created to offset printing delay.
Shelf-Talkers: Printed and folded into the shape of a triangle to be displayed next to holiday merchandise.
5' X-Frame Banner: Displayed in-stores
Results In Use
Six holiday cookies inspired by my illustrations!
