Two page double-truck ad. This did not have a spread so a gutter was required. I customized the typeface from a free font so no additional costs were incurred.
The community leaders and donors were crucial to the campaign and their public recognition was the focus of the ad.
I worked with a copywriter to make the statistics more interesting, and personalize the impact United Way can have on communities. This page was intended to show was a difference the donors' dollars have made.