MSF's work is based on humanitarian principles. They are committed to bring quality medical care to people caught in crisis, regardless of race, religion or political affiliation.
To show more dynamic form of a humanitarian organisation like MSF. We rebranded the theme of just red and white and introduced three themes of Hope, Compassion and Admiration for such NGO. We introduced Cobalt Blue and Beige and used elements like crumbled paper and thumbprints to uplift the visuals.
To show more dynamic form of a humanitarian organisation like MSF. We rebranded the theme of just red and white and introduced three themes of Hope, Compassion and Admiration for such NGO. We introduced Cobalt Blue and Beige and used elements like crumbled paper and thumbprints to uplift the visuals.
The campaign was rightly called 'Humanity Heals'
Numerous images and designs were crafted to develop hero creatives and templates for this campaign.
The centerpiece of this campaign was an edited music video we produced. Collaborating with colleagues, we crafted a song that featured a freelancer's musical composition incorporating instruments from South Asia.
As the editor, I created this video, sifting through numerous footages from various projects over the years. Weaved into a cohesive narrative, the video conveyed a powerful story of unity and humanity, exuding a positive and inclusive message. This project was exceptionally fulfilling and garnered extensive praise for its impactful storytelling. Please watch this one!
As the editor, I created this video, sifting through numerous footages from various projects over the years. Weaved into a cohesive narrative, the video conveyed a powerful story of unity and humanity, exuding a positive and inclusive message. This project was exceptionally fulfilling and garnered extensive praise for its impactful storytelling. Please watch this one!
Also created a short video which was used as a reel/short.
We also organized an exhibition that echoed the campaign's messaging, and it was warmly received. I captured the essence of the event in a short video/reel, showcasing its highlights and the atmosphere.
