Cuor di Ricotta Vallelata goes beyond the typical ricotta.
Its creamy, spreadable texture makes it perfect for a variety of recipes and suitable for any time of the day,
from breakfast to dinner.
So, we launched Cuor di Ricotta o' Clock, an integrated campaign to raise awareness and sales of the product. After all, for Italians, any time is a good time to eat something delicious.
VOICE OVER
Early wake up? Enjoy “another 5 minutes”, of creaminess.
Cuor di Ricotta Vallelata. Creamy ricotta for every occasion.
VOICE OVER
Need a quick bite to eat? A creamy treat will get you going!
Cuor di Ricotta Vallelata. Creamy ricotta for every occasion.
VOICE OVER
Aperitivo at sunset? Savor an unforgettable creaminess!
Cuor di Ricotta Vallelata. Creamy ricotta for every occasion.
The campaign was also extended to DOOH, to reach people at the exact places
and times they are most likely to be eating.
The content of the ads changes in real time based on the time of day.
Agency: Ogilvy - Italy
Creative Directors: Marco Geranzani, Giordano Curreri
Senior Art Director: Giovanni Torraco
Copywriter: Davide Romagnoli
Account Manager: Emma Martire
Account Executive: Lucrezia Crespi
Senior Producer: Lorena Padovan
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Production Company: Zero Table Top
