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Campa Cola is a soft drink brand in India. It was a market leader in the Indian soft drink market in the 1970s and 1980s in most regions of India until the advent of the foreign players Pepsi and Coca-Cola
after the liberalisation policy of the P. V. Narasimha Rao government in 1991.
Reliance Consumer Products (RCPL), the fast-moving consumer goods arm and subsidiary of Reliance Retail Ventures (RRVL), on 9th March 2023 announced the relaunch of the iconic brand, Campa.The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage category.
- From Wikipedia
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LOGO AND PACKAGE DESIGN
The Decision to rebrand Campa Cola's logo and packaging stems from a recognition that the current design lacks modern and professional appeal in today's market. Drawing inspiration from the vibrant scenes of modern Indians across age groups, the rebrand infuses sophistication with Indian cultural Pop Art colors. This strategic redesign aims to create a visually striking and culturally resonant identity, positioning Campa Cola as a competitive and contemporary brand in the dynamic market.
Thick Cans LOL !
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CHECK OUT HOW I DESIGNED FOR MUKESH AMBANI
