I directed, animated, seven 30-second spots for TV and web with an irreverent anything-goes style to champion the power of fresh breath: CoolBreathPower. I got the job because BBDO needed a visual style and sensibility ripped from the mind of a socially awkward, minimally talented, teenager. It's something I was born to do, still I needed to hire a team of 4 animators to help complete the project. That gave me a little more time to illustrate the majority of a very deep interactive companion website, some banners and an alternative package design. For a bit over a year, if you saw an ad from Winterfresh, on a TV, computer, or Times Square billboard, I probably drew it.

CLIENT 
BBDO Chicago for Wrigley

CREDITS
Director, Illustrator, Animator: Karl Ackermann
Additional animation: Jon Bryzski, Takeshi Murata, Eun-Ha Paek, Arthur Jones
Producer, Creative Direction, Copy: BBDO Chicago

AWARDS
Communication Arts Interactive Annual
The FWA Awards 
Adobe Site of the Day 
HOW Magazine Interactive Annual
The Gunn Report
Ad Age Editor's Pick