Logo design for
Guru Plus
Guru Plus is a user-friendly software specially designed for the sales, service and spare parts supply system of mobility vehicle trading companies.
Owning a car generally carries emotional significance for individuals and can trigger various feelings. Some of the emotions associated with owning a car include:
1. Freedom and Independence: Owning a car represents the freedom and independence to travel to any desired destination at any time. Traveling with one's own vehicle provides a more flexible and personalized experience, without being tied to the schedules and routes of public transportation.
2. Prestige and Status: For some people, owning a car is a symbol of status and prestige. Using a specific brand or model creates an impression about an individual's financial status, style, and personality. This can make some individuals feel more powerful, successful, or respected.
3. Comfort and Convenience: Owning a personal vehicle allows for a more comfortable transportation experience. Being able to control comfort features such as air conditioning, music systems, and personal settings at any time provides a more enjoyable and comfortable travel experience.
4. Personal Expression: Owning a car can be a way for individuals to express their own style and personality. The choice of the vehicle, color preferences, and modifications offer an opportunity for individuals to customize their car according to their own taste.
5. Belonging: Being a car owner can create a sense of belonging to a community or brand enthusiasts. Some automobile brands have passionate fan bases, and being part of that brand can be an expression of joining a community and sharing a common interest.
Of course, these emotions can vary for each individual, and the emotional meanings associated with owning a car may differ for everyone.
Keywords
• Automotive-Software-Technology,
• Modern-Minimalist,
• Linear-Spotty,
• Monogram-Geometric,
• The letter "G",
• Freedom and Independence, Prestige and Status, Comfort and Convenience, Personal Expression, Belonging.
• Freedom and Independence, Prestige and Status, Comfort and Convenience, Personal Expression, Belonging.
Logo Story
• The logomark is inspired by the steering system of motor vehicles, designed to steer the vehicle in the desired direction and drive in a specific direction.
• The logomark, created by placing a plus sign at the center of the letter G, symbolizes Guru Plus, a leader in the digital market of the automotive sector.
• Additionally, it incorporates geometric details that represent motion, freedom, originality, and a sense of belonging.
Color Palette
• Guru Plus will use shades of blue leaning towards purple in all visual communications. While blue is generally associated with qualities such as trust, simplicity, and professionalism, purple reflects attributes like luxury, creativity, and grandeur. These values are significant for Guru Plus, which operates in the automotive sector.
• The choice of these colors aims to create a distinctive and unique image in the market and among the target audience, contributing to the brand identity and perception as modern, original, special, luxurious, and reliable. Blue and purple colors are also employed by successful brands in various industries. For instance, Facebook uses blue to signify trustworthiness and connection, while platforms like Yahoo and Twitch use purple to convey creativity and energy.
• The gradient incorporating the main colors of Guru Plus's new corporate identity includes blue, turquoise, white, black, gray, and silver. These colors can be utilized in the designs of mobile applications, websites, social media, office materials, and promotional products.
