A refreshed visual identity for EEWA European Equine Welfare Association.
EEWA, European Equine Welfare Association, is a European animal welfare organization, which focuses on tackling equine welfare problems and improving equine rights in Europe. EEWA’s mission is to spread awareness, influence attitudes and spark debate.
EEWA’s new hand drawn logo carries an important message of fundamental wellbeing of all equines. It highlights one of the most important needs of horses, which is the herd.
“The horse that previously posed alone (see the very last image of the post) in the logo has gotten some company. This is a small change, but it carries a significant message. The herd is a very important factor in the well-being of the horse and can’t ever be fully replaced by the company of humans or other animals. This is a statement on how a horse should be seen through its intrinsic value”, Elisa Seppo, Vice-Chairperson & Co-Founder
The three directions reflect the concept of change. You can always learn from the past, this moment offers an opportunity for change and there is always hope for the future.
Also, compared to the previous logo, the name ‘EEWA’ is now clearly seen in the new one.
EEWA, European Equine Welfare Association, is a European animal welfare organization, which focuses on tackling equine welfare problems and improving equine rights in Europe. EEWA’s mission is to spread awareness, influence attitudes and spark debate.
EEWA’s new hand drawn logo carries an important message of fundamental wellbeing of all equines. It highlights one of the most important needs of horses, which is the herd.
“The horse that previously posed alone (see the very last image of the post) in the logo has gotten some company. This is a small change, but it carries a significant message. The herd is a very important factor in the well-being of the horse and can’t ever be fully replaced by the company of humans or other animals. This is a statement on how a horse should be seen through its intrinsic value”, Elisa Seppo, Vice-Chairperson & Co-Founder
The three directions reflect the concept of change. You can always learn from the past, this moment offers an opportunity for change and there is always hope for the future.
Also, compared to the previous logo, the name ‘EEWA’ is now clearly seen in the new one.
Client: EEWA European Equine Welfare Association | Services: Branding, Art Direction, Social Media assets, layout design | Year: 2022
