As part of the design/strategy team at Voicebox Creative, I helped Emergen-C revitalize their brand through new packaging, product extensions, sales displays, and innovations. Our primary goal was to shift the consumer's perception about usage occasion – from only taking the product a few times a year when feeling sick, to becoming an everyday supplement. By focusing on taste appeal, communication hierarchy, and product segmentation, we were able to create a successful brand redesign for the client.