HOLLAND CASSIDY
retail (rugs design)
BRAND IDENTITY / GRAPHIC DESIGN / packaging / EDITORIAL
Holland Cassidy is a company lead by the two creative minds of Eloise Holland and Emma Cassidy. they create bespoke rugs and textiles, balancing aesthetic with time-honoured techniques to bring artful concepts to life.
They wanted us to build a brand that had a classic feeling with a "twist" to represent their way of working (traditional handmade with modern technics). our point of aesthetic inspiration was "the Bloomsbury Group" era, specially on the book cover, the nature representation and the colour palette they used in
their work.
For the logo we created A modern version of an old typography, simplifying the serifs and lines. giving the sensation that it was brought from the past. we pair it with a usage of modern serif fonts for text, a natural colour for the main palette adding a distinctive highlight in more bright colours and photography language that evoke directly to the nature. working with this element we develop an impactful yet relaxing visual language that brings to the brand a classic yet contemporary feeling.
VISUAL IDENITITY
