Feeling at home with your design agency
“Emma and the team were so well prepared they hit the nail on the headbefore they even won the work!”
This was the verdict of Steven Harris, managing director ofAbode Property Management, on selecting Mango Ink Creative to design a suite ofcollateral. His specialist letting agency, which in 2011 celebrates its 10-yearanniversary, is one of Bristol’s most successful in its field. Abode offerstenants the full spectrum of accommodation from one-bedroom flats to10-bedroomed luxury family homes. For landlords it offers a range of servicesfrom letting only to full property management.
In November 2010 Abode selected three design agencies topitch for work across multiple media. The successful agency would becommissioned to create a portfolio of materials, including revamping the logo, designinga new suite of printed collateral, designing and developing a new interactive websiteand overhauling Abode’s property boards and retail frontage.
“The initial pitch briefwasn’t tremendously detailed, but we did appreciate that Abode wanted‘evolution rather than revolution’,” explains Emma Lewis, principal ofMango Ink Creative. “They already had astrong brand, using vibrant purple and green colour palettes. Our job was toshow how we could evolve the full range of marketing materials but alsointroduce some new, eye-catching designs and images.”
Preparation
Emma and the team studied the Abode brand and researched itsmarket and competitors before creating a small selection of work to present.This included a revamped logo and a design for shop frontage, which theysuperimposed onto photographs of the outlet in Clifton, Bristol.
“They were extremelythorough – very professional,” says Steven. “They took the pitch very seriously and their efforts paid off. Theyseemed to have an outstandingly good feel for what we wanted – so much so thatwe eventually opted for pretty much what they’d suggested at the outset.They’ve carried on in that vein ever since.”
Relationship
The Mangoes wasted no time in completing theinitial work. While retaining the stronger elements of the existing brand theybuilt upon them, brightening the colours, modernising the fonts and introducingsome strong new ‘homely’ imagery including eggs laying in a nest and a conkerresting cosily in its outer shell. The new, interactive website is attractiveand easy to navigate while the unusual and eye-catching letting boards are nowadding visual interest to Bristol’s streets!
“We enjoy a strongworking relationship,” says Emma.“Steve and his team are always open to ideas and suggestions and we’re reallylooking forward to progressing other projects with them. We want to help themconsolidate and protect their position as Bristol’s number one letting agency.”
This was the verdict of Steven Harris, managing director ofAbode Property Management, on selecting Mango Ink Creative to design a suite ofcollateral. His specialist letting agency, which in 2011 celebrates its 10-yearanniversary, is one of Bristol’s most successful in its field. Abode offerstenants the full spectrum of accommodation from one-bedroom flats to10-bedroomed luxury family homes. For landlords it offers a range of servicesfrom letting only to full property management.
In November 2010 Abode selected three design agencies topitch for work across multiple media. The successful agency would becommissioned to create a portfolio of materials, including revamping the logo, designinga new suite of printed collateral, designing and developing a new interactive websiteand overhauling Abode’s property boards and retail frontage.
“The initial pitch briefwasn’t tremendously detailed, but we did appreciate that Abode wanted‘evolution rather than revolution’,” explains Emma Lewis, principal ofMango Ink Creative. “They already had astrong brand, using vibrant purple and green colour palettes. Our job was toshow how we could evolve the full range of marketing materials but alsointroduce some new, eye-catching designs and images.”
Preparation
Emma and the team studied the Abode brand and researched itsmarket and competitors before creating a small selection of work to present.This included a revamped logo and a design for shop frontage, which theysuperimposed onto photographs of the outlet in Clifton, Bristol.
“They were extremelythorough – very professional,” says Steven. “They took the pitch very seriously and their efforts paid off. Theyseemed to have an outstandingly good feel for what we wanted – so much so thatwe eventually opted for pretty much what they’d suggested at the outset.They’ve carried on in that vein ever since.”
Relationship
The Mangoes wasted no time in completing theinitial work. While retaining the stronger elements of the existing brand theybuilt upon them, brightening the colours, modernising the fonts and introducingsome strong new ‘homely’ imagery including eggs laying in a nest and a conkerresting cosily in its outer shell. The new, interactive website is attractiveand easy to navigate while the unusual and eye-catching letting boards are nowadding visual interest to Bristol’s streets!
“We enjoy a strongworking relationship,” says Emma.“Steve and his team are always open to ideas and suggestions and we’re reallylooking forward to progressing other projects with them. We want to help themconsolidate and protect their position as Bristol’s number one letting agency.”
Rebranded logo design for Abode
A complete new website design with CMS, integrating into the existing property database. Both a lost view and map view property search and featured property automatically feeds to the homepage.
