Every year Adobe Creates an annual Conference Called Adobe Max
In this project, I decided to make a hypothetical Adobe Max Conference Brand for the year 2023.
The Concept
Adobe changes the branding of Adobe Max annually, and this hypothetical iteration the tagline is "Creative Sparks." The concept behind the branding is that when you attend the conference, you find yourself in the midst of creatives, artists, and designers, all seeking inspiration from various sources. The atmosphere is akin to being surrounded by a combustible mix of creative energy, ready to ignite into a creative fire.
The Logo
I aimed to make triangles a focal point in the logo. Observing previous Adobe Max designs, I noticed the use of geometric shapes, including triangles. Additionally, I discovered that triangles could be discerned within the form of each letter. My goal was to create a design that feels both fresh and timeless.
I chose a color scheme representing the three phases of a spark: yellow (#FFE702), orange (#F94C10), and red (#900C3F), each progressively expanding, creating a sense of anticipation before combustion. To enhance contrast, I set these dynamic colors against a black background. The triangles incorporated into the branding are derived directly from the logo design itself.
Brand guideline
Final Logo
Web Banners
Live Schedule Filler
Ticker Tape
