The Bantam Jeep Heritage Festival is a premier event that attracts Jeep enthusiasts from all over. Each year the festival is held in Butler, PA (the birthplace of the Jeep) to commemorate the history behind the Jeep and the people who created it. The challenge was to create an identity and promotional materials that showcases both old and new jeeps seamlessly together. The design and editorial were inspired by WWI poster designs. Project includes logo, poster series and iPad app.