DEFENDERS
Saint Barthelemy
In 2019 one of my favourite clients asked me if I interested in making visual identity for a company that customise, rent and sells Land Rover Defenders on St. Barth island.
The main goal was to shape a brand (logo, color scheme and typeface) and design client contract.
At first we tried logo with beacon of Saint Barthelemy and tried something that reminds of J-Class yachts and St. Barth Bucket Regatta, but after a discussion we decided to make it more elegant to fit the main audience and make Land Rover Defender the main subject. Huge inspiration was British luxury vehicles and pinstripe line.
Before this version was about 5 iterations. One of them I used in contract.
