ANA HARO
Crafting a writer’s visual identity
Ana Haro isn’t just a creative writer; she’s a Menorca-inspired storyteller who guides others through the maze of words. As a journalist, editorial corrector, and literary workshop coordinator, her multifaceted expertise shapes narratives that resonate.
At Unconform Studio, we’ve embraced this richness to forge a brand identity that’s as clear and impactful as Ana’s vision. Our logo is a stark, modern emblem that captures her narrative prowess in a strong, minimalist design. Integrating the initial ‘A’ of Ana’s name with the circular motif that represents community and continuity, it forms a logotype that is as resonant and enduring as the stories she weaves. This design ensures Ana’s brand identity remains consistent and striking, whether displayed on a digital screen or printed material.
Through the Lens: Crafting Ana Haro's Poetic Narrative in Photography
Collaborating with Brazilian and Balearic-based photographer Jessica de Lima, we’ve harnessed the classic feel of analog photography to reflect Ana Haro’s storytelling. The grains and textures in each photo bring Ana’s narrative world to life, combining a mix of black and white with selected color images to weave a visual fairytale. This approach underlines Ana’s identity, balancing between the vivid imagination of her tales and the stark reality she portrays.
Designing Ana Haro's Digital Literary Home
In the digital representation of Ana Haro's literary essence, we collaborated with web developer Pau Goethe to craft a website design that marries functionality with the poetic spirit of her writing. The layout's intuitive flow guides visitors through a visual narrative as engaging as her storytelling. Strategic use of white space mirrors the thoughtful pauses in her prose, while the typography selection resonates with the elegance of her craft.
