This project was for IFMG (Instituto Federal de Edução, Ciência e Tecnologia de Minas Gerais) and the challenge was that students were unsure about which courses to apply for. Our solution was to create a lively and youth-oriented social media video for Instagram stories. The key was to combine fun elements while providing essential information. We opted for a featured placement on the profile page to ensure constant visibility, enhancing the overall strategy for this project.

The theme for this project was to tap into the aspirations of young people, inspiring them to envision futures as astronauts or creators of cutting-edge technology. The video depicted possibilities such as developing robots, building a time machine, or innovating in areas like medicine. The narrative centered around the idea that by joining courses at the institution, students could contribute to and make a significant impact on shaping the future.