Saudi
Ophthalmological Society
The Saudi Ophthalmological Society (SOS) was founded by an order of His Excellency the President of King Saud University on 2 Muharram 1406H, corresponding to 16th September 1985..
The first meeting of the SOS members was held at King Khaled Eye Specialist Hospital, Riyadh during the 3rd Annual Symposium on 21 Jumada Al-Awal 1406H corresponding to 30th January 1986.
Since the establishment of SOS as one of the first Saudi Scientific Medical Societies and the only Ophthalmology to be formed, Ophthalmologists in the Kingdom of Saudi Arabia and neighboring countries have greatly benefited. Under the leadership of the Custodian of the Two Holy Mosques, Crown Prince and Honorary President of SOS HRH Prince Ahmed bin Abdul-Aziz Al Saud continues to strive to achieve its future goals. This is in accordance with our government’s mandate to raise the scientific standards of Ophthalmology personnel, as well as the quality of the eye care services provided to our citizens.
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Year : 2023
Task : Brand Strategy & Brand Identity
Designer : Mohamed Jameel
Task : Brand Strategy & Brand Identity
Designer : Mohamed Jameel
The main idea
for the concepts of this logo came from the Kingdom of Saudi Arabia itself, where we use a technological and digital concept to highlight the roots of the association and create an atmosphere connected to the spirit of the Kingdom of Saudi Arabia.
The challenge was to develop a strong image and convey
the idea that our strength is your wealth and an ambitious vision for ophthalmology in the future by offering the experience of promoting excellence in ophthalmology and providing services to support its members in comprehensive practice, which is the society’s vision to constantly explore new paths and technologies in order to Make your ophthalmology experience unique
The concept is drawn with the perfect blend of simplicity and character – fluidity and humanity. Figure drawing is ideal for a well-defined identity and mostly text-based typography. The logo is built on the idea of achieving more with less. Using a structure in which lines form eye circles in the form of a map of the Kingdom of Saudi Arabia, to create the logo. This language highlights the hidden power of the idea; It is to demonstrate the idea that
“it is the things you cannot see that make up the world,”
and work was done on iconography, advertising, and motion design. - Which reflects the balance of the association’s slogan between technology, communication and innovation. Make the identity simple to work with and understandable to all audiences
