Refined, elegant, lightweight, fascinating. I saw these bags and immediately associated these adjectives. What can communicate and unite these qualities if not the color white? 

The concept of the video is to set up a white set accompanied by light sheets to give the bags the key role of color. The contrast between white and color will make the bags the protagonists of the video in such a way as to capture the complete attention of the viewer.

However, there is an element of novelty for the brand: the use of a pop, retro, and totally contemporary style to convey that the brand is absolutely in tune with a timeline that moves between past, present, and future. Amato Daniele will merge with mixed media.

Disclaimer: the pictures used to illustrate the concept are not my own. This is a standard advertising procedure employed to assist clients in envisioning the potential final results. The subsequent content is original.