For Shoo.in, I worked with an existing logo to expand the visual identity with type and graphic treatments that could fit many uses. Mr. Edwards was taken with the 1's and 0's idea as a callout to Shoo.in's web services.

The final business card turned out pretty fun, as it was a matte card where only the 1's and 0's were finished with gloss.

Here are examples of how consistent type and graphic treatment were applied to all of Shoo.in's customer-facing materials.