01 | Branding Identity: Nature Watch
Brief Summary
Create a visual brand identity for a sustainable consumer brand with a positive impact environmentally or socially. Your task is to develop a brand identity for the fashion, agriculture, food retail, or technology industry.
Project Deliverables
- Visual identity guidelines
- Business card
- Email signature
- Branded collateral x2
- Social collateral
- Merchandise and promotional items x2
- Spatial branding
Design Strategy
Nature Watch is a loyalty program for eco-conscious food shoppers. Customers earn points for choosing sustainable, locally sourced products, and these points can be redeemed for discounts, eco-friendly products, or donated to local community gardens. The concept turns responsible shopping into a rewarding and community-building experience.
Moodboard
Logo Ideation
Logo Variations
Typography
Colour Palette
Business Card
Email Signature
Poster
Social Collateral
Promotional Items
Spatial Branding