UpgradeMe is an advanced digital marketing training school based in Rome, featuring the main web marketing specialists in Italy and high quality courses teaching fresh new skills.
My work was to design the motion graphics presentation video, illustrations, branding and website concept.
Upgrade Me it's a self expaining name for the school, the student come to the school to upgrade themself with new and fresh skills.
The main idea was to create a story about a unlucky, uncool boy that needed to update his skills. After a sort of military training in the upgradene school held by a sergeant he become a digital marketing guru and finally a web marketing geek superhero holding the digital world on his finger.
Art Direction, Motion Graphics, Graphic Design, Illustration: Francesco La Ferla Design Studio
Agency: Secret Key