Crafty Devil Brewing Company are a micro brewery business start up based in Cardiff, South Wales. With a fresh batch of American Amber, Indian Pale and Classic American Brown Ales ready to hit the thirsty, craft beer market they were looking for a creative designer to give them some much needed market presence, build a memorable brand and provide ongoing creative design services for keeping their market presence strong.
Citing Tiny Rebel, Brew Dog and Dog Fish Head breweries as market leaders they'd like to compete with, I created a flexible, professional devil brand to use across their packaging design, website and social media channels. I also helped with creative copy writing and have developed a series of hand drawn illustrations to tempt their signature craft ales into thirsty hands.
