QiliXiang adheres to the concept of "light health," dedicated to providing a new and convenient, healthy, natural, and nutritious lifestyle for the younger generation. During our research, we captured some materials related to the original ecology of Ningxia. An interesting discovery emerged: during the ripening process of goji berries, local birds always choose the large or red and transparent ones, indicating that birds are experts in selecting high-quality fruits in a natural ecological environment. The selection of large fruits by birds conveys the concepts of nature, ecology, and reconstruction.
Through the "digitization" selling point and a combination of different birds selecting large fruits, we extended the entire series packaging. While visually highlighting differences, it maintains an overall unified brand experience, significantly enhancing consumer repurchase efficiency. "0" additives, red goji berry pulp is free from colorants, preservatives, sugar, and artificial flavors. "1" step nearly, black goji berries are delivered directly from the place of origin to consumers, ensuring freshness and high quality. "2" recombination introduces an innovative mix of red pomegranate and goji berries, providing a double dose of nutrition. "3" times the vitamin C, with seabuckthorn containing multiples of ordinary fruits and three times more than kiwi.
This series of design and concepts not only highlight the uniqueness of the product but also align with the modern young consumer's pursuit of health and naturalness.