Corporate Branding creating a new look that spans the entire breadth of Sonoma Orthopedic's marketing campaign.
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Product Advertising
Featuring the Wave on CRx Technology
Technique Guide
As a design carry over from product advertising, Sonoma's How-To Surgical Procedure Manual & Indications for Use worked well to continue the family look and brand.
Trade Show Signage
The Main Booth Graphic was a natural fit for the look of the desired fully integrated campaign.
Trade Show Signage
One of Two End Cap Booth Graphics
WAVE ON Product Logo
The logo's central graphical feature mirrors the unique pattern formed by hairline gaps in the product's flexible shaft. Since "Wave on" is Sonoma's premiere product line, the graphic was used in other product logos. Part of the labeling's mnemonic was introduced as a secondary read.
WAVE ON Label
A mnemonic naming scheme was used with a tagline on the packaging and etched into the product without the tagline.
