Brief: Start a brand that lives exclusively online and create a digital brand identity for it. The premise of the brand is to target a specific tribe and create Quarantine Content for that particular tribe.
Tribe: Clean Freaks
Aunty M Identity System . 2020 . Digital Branding (Tribes) .
Pictoral . Digital .
Write up:
Aunty M is a personal brand. There is no face or person, but it is the brand itself who is Aunty M.
Aunty M serves as that friendly, approachable and knowledgeable aunty that you go to for any cleaning advice. People send Aunty M a message asking for help with a specific problem and all her videos and posts begin with showing the question and then answering for them.
Her videos are done in first person as though Aunty M received a message and is texting back while the receiver is busy putting the advice into action.
Pattern Design . 2020 . Digital Branding (Tribes) . Aunty M . Digital .
Deep Clean in Quarantine YouTube Video . 2020 . Digital Branding (Tribes) . Aunty M . Digital Mock-Up .
YouTube Page . 2020 . Digital Branding ( Tribes) . Aunty M . Digital Mock-Up .
Instagram Profile . 2020 . Digital Branding (Tribes) . Aunty M . Digital Mock-Up .
Deep Clean in Quarantine YouTube Video . 2020 . Digital Branding (Tribes) .
Aunty M . Digital Mock-Up .
Deep Clean in Quarantine YouTube Video . 2020 . Digital Branding (Tribes) .
Aunty M . Digital Mock-Up .
Deep Clean in Quarantine YouTube Video . 2020 . Digital Branding (Tribes) .
Aunty M . Digital Mock-Up .
