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La Plaza de Cultura y Artes resides in two newly renovated historic downtown Los Angeles buildings with unique programming focused on Mexican and… Read More
La Plaza de Cultura y Artes resides in two newly renovated historic downtown Los Angeles buildings with unique programming focused on Mexican and Mexican American culture and heritage. We created a bold web presence and interactive platform for growth that speaks to their character, outlook, and ambitions. The unique design of the site entry allows for bold photography, focused messaging to engage visitors, and a surprising birds-eye view of upcoming and noted exhibits, events, and educational programming. My Project Role: Art Direction & UX/UI design Read Less
Published:
|   lapca.org   |
My Role:
Art Direction, UX/UI, Design
New. Bold. Here
Located near the site where Los Angeles was founded in 1781, LA Plaza de Cultura y Artes exists to celebrate the enduring and evolving influence of Mexican and Mexican-American culture in Los Angeles and Southern California. The firsts of its kind and located at such a historic location LA Plaza wanted an online experience that made a bold statement, established their presence, and allowed for playful discovery. We developed a set of drivers for them of “New. Bold. Here.” to guide our design explorations.
Colors, Typography, & Inspirations
We received the following color, type, and inspiration samples from the client and I was immediately drawn to the vibrant colors, flat aesthetic, and the idea of a schematic type grid system. They had made an excellent choice in TheMix Bold Plain typeface, which contrasted well against a color or image and we were able to license a webfont version.
First Impressions
These colors and inspirations lead to a unique design of the site entry allowing for bold photography, focused messaging to engage visitors, and a surprising birds-eye view of upcoming and noted exhibits, events, and educational programming. You could preview a single cell or an entire column and if there ever was a short period of inactivity all cells would be revealed.
English & Spanish Content
Wanting color to drive a sense of place each top-level navigation item had a corresponding color scheme for the sub-content pages. The grid system was still visible and repurposed when necessary to accommodate various content elements. This allowed for site-wide promotion of an event, exhibit, or featured content piece. A Spanish language version of this site was a requirement and was easily accessible from the toggle under the logo.
Current Exhibitions on View
A part of LA Plaza’s public offerings is a dedicated museum and exhibition space. We created a simple page to view currently showing, upcoming, or past exhibitions.
Programs Calendar
We took advantage of the established grid system and provided a programs calendar with a grid and list view. A user could VIEW ALL programs in a grid view and if they would like to view all programs within a specific category (i.e. MUSIC) they could select their preference and view a refined set in a list view.
Individual Programs Page
A dedicated programs page to promote events, sell tickets, or act as an archive resource (program videos, news articles, etc) for past programs. A small grid of related events are provided at the bottom to offer additional content.
Email Newsletter
To help carry the LA Plaza aesthetic through to their day-to-day correspondence with their patrons we provided a template to be used with Mailchimp and utilized the social plugins that Mailchimp offered.