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    Redesign of the Red Dot Corporation website. The site uses multiple calls to action to drive the viewer through the site. The day of the launch, … Read More
    Redesign of the Red Dot Corporation website. The site uses multiple calls to action to drive the viewer through the site. The day of the launch, the client received two positive sales leads because of the new site. Read Less
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Red Dot corporation
The Situation: Heavy-duty vehicle HVAC manufacturer,Red Dot came to us to address their outdated, dysfunctional website. As theyset to expand into new product market and new country markets, they neededtheir web site to work as a marketing tool.

The Solution: We created a new site map focusing on their new areasof opportunity. We brought their key market segments up front and used strongcalls to action to drive the viewer to the appropriate areas. All new contentwas created with both their target audience and SEO in mind. Strong visualdesign was used to help position the company as a key player in the industry.

http://www.reddotcorp.com
Below is the previous design.
Creative Direction, Chris McInerney
Designers, Chris McInerney, Erica Ridout, Deanna Miyamoto