The Situation: Heavy-duty vehicle HVAC manufacturer,Red Dot came to us to address their outdated, dysfunctional website. As theyset to expand into new product market and new country markets, they neededtheir web site to work as a marketing tool.
The Solution: We created a new site map focusing on their new areasof opportunity. We brought their key market segments up front and used strongcalls to action to drive the viewer to the appropriate areas. All new contentwas created with both their target audience and SEO in mind. Strong visualdesign was used to help position the company as a key player in the industry.
Designers, Chris McInerney, Erica Ridout, Deanna Miyamoto