Showing the in-store display featuring the shelf stickers. Physically showing that o.b Tampons are > (greater than) the competition. These shelf stickers encourage the viewer to use thier social networks to share thier #OBviouschoice.
OOH ad appearing on TTC buses that frequent post-secondary, and high school routes around the Toronto area. It features the "< symbol" and the o.b. #OBviouschoice hashtag. The background (featured below) shows further comparisons of childhood to womanhood.
The background graphic featured in the OOH ad showing < comparisons from childhood to woman hood. It features comparisons such as: backpack to purse, tutu to gown, school bus to drivers licence.
The featured Twitter page designed for o.b. Tampons to promote the hashtag #OBviouschoice.
The Youtube video that would document the winner of the contest. Showing the o.b. team arriving at her home to present her with her hashtag win.
Liity Behanceen
Rekisteröidy tai Kirjaudu sisäänhenkilökohtaisten suositusten tarkastelua, luovien alojen osaajien seurantaa ja muiden toimintojen suorittamista varten.
tai
Liity Behanceen
Rekisteröidy tai Kirjaudu sisäänhenkilökohtaisten suositusten tarkastelua, luovien alojen osaajien seurantaa ja muiden toimintojen suorittamista varten.
Contributors/Group Members:
Accounts: Jennifer Hallihan
Art Direction: Alyssa Graff & Jessica Zannona (myself)
Copywriter: Nick Dooley
BIG IDEA: Lue lisää