Showing the in-store display featuring the shelf stickers. Physically showing that o.b Tampons are > (greater than) the competition. These shelf stickers encourage the viewer to use thier social networks to share thier #OBviouschoice.
OOH ad appearing on TTC buses that frequent post-secondary, and high school routes around the Toronto area. It features the "< symbol" and the o.b. #OBviouschoice hashtag. The background (featured below) shows further comparisons of childhood to womanhood.
The background graphic featured in the OOH ad showing < comparisons from childhood to woman hood. It features comparisons such as: backpack to purse, tutu to gown, school bus to drivers licence.
The featured Twitter page designed for o.b. Tampons to promote the hashtag #OBviouschoice.
The Youtube video that would document the winner of the contest. Showing the o.b. team arriving at her home to present her with her hashtag win.
