People are so glued to their screens that they don’t look in front when they are walking down the street, crossing the road, or even when they are at a cafe with friends they don’t really interact with each other yet looking at their own mobile gadgets.

 

In response to that, with the use of satire by parodying the behaviour of the mobile users to address society obsessed with mobile technology, this project aims to raise awareness of such behavior and create point of reflection for them. Targeted at peo- ple aged between 21 - 35 years old.

 

A website was created to introduce the issue to a broader audi- ence and to show the case studies video of the parody.

 

For more details of the website, please visit:

www.headdownsociety.com

 

For the video please go to:

http://www.headdownsociety.com/#!social-experiments/c24vq