![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/96ca88185148023.655f31bb5342a.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/89e5c8185148023.655e81f343532.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/767daf185148023.655e81f3460f2.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f5eca6185148023.655e81f3451ae.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/97755a185148023.655e81f34e355.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a5c6e185148023.655e81f346db2.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/54a389185148023.655e81f3479eb.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/adad31185148023.655e81f34983a.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b6d4e6185148023.655e81f34c11d.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/38042b185148023.655e81f34d6aa.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/24155d185148023.655e81eec8db2.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0fb9b1185148023.655e81eec8203.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6a68f1185148023.655e81f34f2e8.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e5c657185148023.655e81f34cbdc.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/628cf1185148023.655e81f34890f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c44c24185148023.655e81ef6def5.png)
![Clawsome Totebag](https://mir-s3-cdn-cf.behance.net/project_modules/1400/972c8e185148023.655e81f34a747.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/31a08c185148023.655e81f15ff1b.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4da684185148023.655e81f160e91.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39dc40185148023.655e81f34b38d.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/282c7d185148023.655e81f350f35.png)
![Food Fast food chips brand identity Logotype logos Photography seafood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/630d52185148023.655e81f3502b0.png)
In the bustling landscape of fast-food joints, Crabs and Chips emerged with a distinct vision: to redefine the seafood experience through locally sourced crabs and an unwavering commitment to sustainability. Facing challenges of visibility, differentiation, and audience engagement, the brand embarked on a personalized branding journey.
A new logo, featuring a playful crab against a backdrop of the local coastline, became the visual anchor, accompanied by the tagline, "Crabbin and Chippin." in an effort to evoke excitement. The choice of a handwritten, slightly nautical-inspired font for branding elements brought a personal touch and a sense of coastal authenticity.Overall, the creative design integrated earthy tones and eco-friendly textures, mirroring the brand's commitment. The menu showcased "Clawsome Crunch Box," emphasizing the freshest, sustainably caught crab dish.
Targeted messaging and customer-centric design highlighted Crabs and Chips' sustainability story, inviting customers to connect with the brand's responsible practices. Interactive marketing initiatives encouraged patrons to share their own eco-friendly actions. The results were transformative: Crabs and Chips not only gained visibility but became synonymous with a responsible and delicious dining experience. The locally sourced crabs and commitment to sustainability not only addressed the initial challenges but elevated the brand into a cherished community symbol of mindful indulgence in every crunchy bite.