C R E A T I V E A N D A R T D I R E C T I O N
Brenda Lin
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The "Fiesta Nacional de la Confluencia" (National Confluence Festival) is more than a music festival. It's a free and open invitation where residents of Neuquén and visitors from all across the country come together to celebrate life, art, and culture.
Its name, inspired by the confluence of the Limay and Neuquén rivers, symbolizes the convergence of diverse traditions and artistic expressions.
This year's concept: "vibra la isla" sets the tone for the event, aiming to convey the impact of cultural vibrations generated by the festival. This is because music is just one facet of it; the event also shines with folk dance performances, theater, gastronomy, and exhibitions of local art and crafts.
We've displayed all that energy in a striking and vibrant key visual, also proposing a new dynamic for its stages: seeing one of your favorite artists collaborating live with another.
Because watching your favorite artist makes you vibrate, but seeing them share the stage with another great artist is even more special. In the era of collaborations, nothing makes more sense than converging.
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D I S C L A I M E R
The lineup used is completely fictitious, merely to illustrate the proposal to the client.
