Task:
- To develop a logo and corporate identity for a barbershop. Corporate identity should be strict and concise.
The logo should clearly speak about the company's activities.
- Create a brutal, masculine interior in loft style.
The logo should clearly speak about the company's activities.
- Create a brutal, masculine interior in loft style.
The process of work to create a Logo and Corporate identity:
1. Online acquaintance, detailed discussion of the task.
2. Signing the contract.
3. Conceptualization of logo and overall style, presentation in electronic form.
4. Creation of layouts based on the approved style concept, approval of layouts.
5. Drawing of the corporate style guide (GuideBook in PDF format) and preparation of all sources.
1. Online acquaintance, detailed discussion of the task.
2. Signing the contract.
3. Conceptualization of logo and overall style, presentation in electronic form.
4. Creation of layouts based on the approved style concept, approval of layouts.
5. Drawing of the corporate style guide (GuideBook in PDF format) and preparation of all sources.
Architect-designer Yulia Rastorgueva
Brand designer Aleksei Labsin
To write in telegram / instagram / www.labsin.ru
Horizontal solution
Minimalist solution for exceptional cases
After working on the interior calligraphy, an additional graphic image was born.
FABER QUISQUE FORTUNAE —Latin. "Maker of one's own destiny."
The area 36 м²
"BROTHERS" barbershop is located in the center of Moscow on the first floor of a residential building built in the 1950s.
The 36 m² room was given with well-preserved ceiling beams and intricately woven communications from most of which it was impossible to get rid of.
The space of the barbershop is divided into three zones: a workroom, a staff room with a storage room and a rest area. The division of zones is emphasized by the contrasting material of ceiling finish and brightness of lighting.
The accent of the interior is centered on the contrast of rough raw surfaces: concrete, metal posts, bars, plastered walls with graffiti. And the warmth of wooden surfaces of furniture, ceiling slats, flooring and a soft sofa in the lounge area.
