2023 AmpliFund Website Redesign
I lead a successful website redesign for AmpliFund, a grant management software company. Leading cross-functional teams, I revamped the site with a focus on user-friendliness and modern design. The updated website now effectively showcases AmpliFund's innovative solutions, enhancing the company's online presence and reinforcing its commitment to excellence in the competitive grant management software market.
The Screenshots Below Represent AmpliFund's Old Website
Enjoy the Before and After 🙂
2D Animation Build-Out Showing "Problem" and "Solution"
Dynamic Menu Design
AmpliFund Infographics
I utilized infographics to simplify and visually communicate intricate processes for our grant management software at the company. These graphics proved effective in enhancing comprehension for clients and internal teams, reinforcing our commitment to clear communication and user-friendly solutions.
Case Studies, Ebooks and Marketing Sheets
I lead the design of impactful case studies and ebooks for AmpliFund, showcasing our grant management software's success stories and industry expertise. The visually appealing and informative materials enhanced our marketing efforts, establishing AmpliFund as a thought leader in the sector.
Case Study
Ebook
Marketing Sheets
Software Screen Illustration
In my role at AmpliFund, I took on the task of illustrating screens of our software to enhance user understanding and facilitate quick comprehension. Recognizing the importance of clarity in showcasing software functionality, I crafted visual representations that simplified complex screens, making them more accessible and user-friendly. These illustrations not only served as valuable tools for user onboarding but also streamlined communication internally and externally. By ensuring that the intricacies of the AmpliFund software could be easily grasped at a glance, I contributed to a more intuitive user experience and efficient knowledge transfer within the organization.
Updated Style Guide
As the custodian of AmpliFund's brand identity, I spearheaded a comprehensive update of the brand style guide, infusing it with a fresh perspective and modern elements. In this initiative, I adjusted typefaces, introducing contemporary font styles to elevate the overall aesthetic. I adjusted a vibrant palette of colors that resonated with the company's ethos, while incorporating new photography styles to breathe life into the visual language. Additionally, I revamped and expanded the iconography to align with current design trends. This revitalized style guide not only modernized the brand's visual identity but also provided a cohesive framework for consistent and impactful communication across all touchpoints, reinforcing AmpliFund's contemporary and innovative image.
