I created a brand guidelines for an eco friendly gender neutral fashion brand I created. It is important for each brand to have a set of guidelines to help ensure brand consistency, and so that the elements of my brand are used effectively.
I printed my brand guidelines myself using saddle stitched binding. All paper that was used to print on is coatless and eco friendly, with a Kraft paper type front cover made entirely from post consumer waste. This helps adds to the environmentally friendly notion of my fashion brand, as the aim is to minimise environmental impact.
