PROBLEM
Due to bad weather conditions, many runners give up outdoor training in winter.Some of them completely suspend their physical activity.
TASK
Create creative seeding to runners and make them aware that the upcoming winter is a perfect reason to buy professional thermal clothing for athletes.
REALIZATION
We delivered the shoes and clothes in a massive block of ice, thanks to which we had one of the most creative unboxings on the Polish Internet. Using a hammer or melting the parcel for a long time in a hot shower helped influencers even more appreciate the comfort that the adidas Cold.Rdy collection guarantees runners in winter.
Due to bad weather conditions, many runners give up outdoor training in winter.Some of them completely suspend their physical activity.
TASK
Create creative seeding to runners and make them aware that the upcoming winter is a perfect reason to buy professional thermal clothing for athletes.
REALIZATION
We delivered the shoes and clothes in a massive block of ice, thanks to which we had one of the most creative unboxings on the Polish Internet. Using a hammer or melting the parcel for a long time in a hot shower helped influencers even more appreciate the comfort that the adidas Cold.Rdy collection guarantees runners in winter.
