The Brunchers Brand Identity
A Monogram with Endless Possibilities
At the heart of Brunchers' brand identity lies a distinctive monogram, where the letter 'B' transforms into a whimsical egg, ready to hatch with culinary delights. This playful symbol serves as the cornerstone of the brand, embodying the restaurant's lighthearted approach to brunch. To ensure seamless adaptability across various applications, I crafted a suite of logo variations, each maintaining the essence of the original monogram while catering to specific needs. Whether gracing the restaurant's signage, menus, or social media presence, these versatile logos consistently convey the brand's playful personality.
Custom-Designed Font
To further accentuate the restaurant's unique character, I meticulously designed a custom font, exclusively reserved for Brunchers. This playful typeface, with its irregular forms and grotesque aesthetic, perfectly complements the restaurant's eclectic interior, where antique and reclaimed furniture mingle effortlessly with minimalist accents.
A Harmonious Color Palette
Guided by the owners' preference for a yellow and green color palette, I embarked on a quest to find the ideal hues that would elevate the brand's visual presence. The chosen shades of yellow exude warmth and vibrancy, while the greens evoke freshness and vitality, perfectly capturing the essence of Brunchers' culinary creations and inviting atmosphere.
A Brand Identity that Reflects the Restaurant's Soul
The Brunchers brand identity is not merely a collection of visual elements; it is an embodiment of the restaurant's unique spirit. From the playful monogram to the custom-designed font, every element harmonizes to create a cohesive brand language that resonates with the restaurant's playful and inviting atmosphere.
