Creation of 3 short films for the new Sony smartphone, Xperia-Z. The mobile stand out by its ultra-resistant, smooth, extra-fine and light shell in toughened glass. The mobile is designed to support the shocks of the everyday life: scratches, impacts, and falls! We wanted to demonstrate that trough nice videos. So we use a slow motion motion camera and throw rocks, liquid, ink, even fruits on the smartphone. The use of slow motion create a dreamlike and surrealist atmosphere.
It highlights particularly the uncluttered design of the product and its resistance to elements in real.
The result are 3 viral slow motion videos.
