Patrick Pereira's profile

Hamburgueria Hellmann's

Patrick Pereira
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In 2022, Unilever saw the opportunity of launching a new franchising brand using the mayonnaise brand Hellmann’s,
a €2 billion brand with over 100 years of history. It was the first physical franchise for the Food Solutions area of the company and something unprecedented for the multinational company.

For the launch of this new franchise, I was responsible for the creation of all graphic elements of the new brand, the launching campaign Key Visual, all the motion graphics and packaging development. 

CLIENT: HELLMANN'S BRAZIL
ROLE: CREATIVE DIRECTION
YEAR: 2022

COLLABORATORS: LARISSA SILVA, EDUARDO VETTORAZZI, MARIA EUGENIA, VICTOR UCHOA, BÁRBARA HIDALGO, RAYSSA SUZUKI, ISABELA ARNEIRO, RENATO LLORCA



brand identity branding motion graphics design Social media post visual identity Graphic Designer Advertising social media Social Media Design
brand identity branding motion graphics design Social media post visual identity Graphic Designer Advertising social media Social Media Design
brand identity branding motion graphics design Social media post visual identity Graphic Designer Advertising social media Social Media Design
brand identity branding motion graphics design Social media post visual identity Graphic Designer Advertising social media Social Media Design
brand identity branding motion graphics design Social media post visual identity Graphic Designer Advertising social media Social Media Design
brand identity branding motion graphics design Social media post visual identity Graphic Designer Advertising social media Social Media Design
brand identity branding motion graphics design Social media post visual identity Graphic Designer Advertising social media Social Media Design
brand identity branding motion graphics design Social media post visual identity Graphic Designer Advertising social media Social Media Design
brand identity branding motion graphics design Social media post visual identity Graphic Designer Advertising social media Social Media Design
brand identity branding motion graphics design Social media post visual identity Graphic Designer Advertising social media Social Media Design
brand identity branding motion graphics design Social media post visual identity Graphic Designer Advertising social media Social Media Design
Hamburgueria Hellmann's
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