This project is base on my final project of my Diploma in Graphic Design, Final Year Major Project.
I have choosen Organic Farming as a new business, Organic Salad as product and start doing branding for the whole Company. This is my Phase 2 which is Advertising.
My strategy used here is, we want to educated people about Organic Food. People always have a wrong mindset that organic food does not taste good, organic food is too expensive to be purchase, organic food is very hard to get and so on. It's wrong.
From generating ideas to the final one, I have list down my Primary Target Consumer from 18-65 which they have more knowledge about health. Therefore, the idea here is more easy for them to understand.
From the ads itself, I want it to tell the consumer 'Eating Organic actually give you more than you pay it!' 'Eating Organic is more healthy!' and so on...
Stage 1 of Advertising Sketches. Keep on sketching to generate more creative Ideas.
Stage 2. More detail and tidy. Try to put in more details.
Was very happy to use to concept of Popeye. If you guys know that Popeye get so strong after eating his SPINACH. And he has gone for quite some time and what we left about him are memories. Therefore my concept here is claim that he retire from movie and Start Growing Organic Food. But unfortunately my Lecturer does not support me on this.
The way i photoshoting my product, SALAD. I do not have a proper studio so this is the only way I can do for the photoshoting. It's Real FUN! HAHA
Construct the Vending Machine by using photoshop hahahhaa.
lol
