THE DAY I DECIDED MY COFFEE SHOP NEEDS A REVAMP
I just wanted to share with you how I revamped my coffee brand from a quirky brand into a more professional looking brand.
If you wanted to know why, I really don’t know, it just felt right to revamped it.
Most of my friends and my partner disagree on why I should revamp my brand. They’re fond of the old logo and its identity.
Some say…
“Sobrang warm kaya ng feeling nung una mong identity.”
“Wag na maganda naman na yung brand mo e, and established naman na s’ya (KoHiraya)”
“Bakit ba kailangan mong palitan, maganda naman na s’ya.”
“Alam mo, okay na yung current brand mo, no need to change it.”
Yes, I was kinda disheartened by the fact that I should not have revamped it, but my gut says I should.
So first, I looked for inspos; I really wanted to put a smiley and a sparkle emoji on my new logo and also it would serve as my new mascot.
I showed it first to my partner and asked her if it was good; she doesn't like it and told me it’s way too off the old brand. I lost KoHiraya’s identity just because I wanted to be on the mainstream design.
So back on the drawing board.
And for my second attempt I sketched an ugly latte glass with eyes and some sparkles (again) then suddenly hits me and remembered what my partner reminded me about The Great Kanagawa Wave, because it’s been part of KoHiraya’s identity, also part of most of my works and art style, also it’s a big “Japanese trademark”, so i tried to incorporate the wave into my new emblem and surprisingly, it looked so good.
After that, I'm now focused on what typeface I should use.
“Should I just stick to the old brand’s typeface?”
“No, I think I need a new one, something fresh, because that’s the main reason I wanted a revamp.”
So I went to my Instagram and searched that certain coffee brand the “Nitoro Cold Brew” and poof. I decided to go full Japanese on my brand, despite of it being mixed with a tagalog word “Hiraya” i do think it’ll be a good idea to just translate it to full Japanese, so i used my phone to translate the word and “wow o wow” it’s a very short translation consisting of 4 characters reminds me of the “Baybayin”.
So there. I got the emblem and the typeface of KoHiraya’s new identity.
I’m so happy I made this decision.
I did some mockups just to see if it’ll look good and boom. It’s great!
Hope you enjoyed my short story on how I transitioned from a quirky identity into a much professional identity.
“DAMN IT LOOKS EXPENSIVE! HAHAHAHA!”
