Bottigeli Brand eXperience Design

Branding


Bottigeli is a gelato brand based in NewYork. 
Bottigeli creates gelato that boosts the joy of taste. It reveals gelato as a structure
and explores its whole and parts to express various flavors of high quality and the
best combination for the customers. Bottigeli, which describes the aesthetic of gelato
to the fullest, looks at it with a more scientific perspective to make the best gelato,
and tears and studies everything from big to very small. We designated
the concept of 'Gelato Anatomy' to talk about the whole and part of gelato and to effectively express the brand identity of Bottigeli, a brand that is constantly
expanding through various combinations.




Bottigeli

Year: 2023
Creative Director: Daniel Kim
BX Director: Jang CHAEA / EGG DART
BX Design: Jang CHAEA / EGG DART, Han Gyeol Kim, Eunhee Kim
Space Design: mttb

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Bottigeli Brand eXperience Design
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