From 2022 to 2023, I held the position of Junior Art Director at an external advertising agency, collaborating with Stavební spořitelna České republiky, a prominent building society in the Czech Republic. In this capacity, I was responsible for creating social media content across platforms such as Facebook, Instagram, and LinkedIn. While working under the guidance of the Senior Art Director and Account Manager, I independently managed the entire creative process, ensuring the alignment of visual content with client objectives and industry standards.

I diversified our social media content for Stavební spořitelna České republiky into three distinct categories: product advertisement posts, informative content focusing on renovations, and engaging contest posts offering participants opportunities to win prizes from the bank.

This post is an example of an informational piece about renovations. I shared it on Facebook along with a short caption crafted by our copywriter. I always made sure to include one of our main brand colours, in this case, as the background colour.

Here, you can check out examples of competition posts. Sometimes, we tried to up the engagement by adding a small puzzle.

These are examples of engaging posts I created for our client's Facebook page. In this particular type of post, followers on Facebook could vote for their favorite option in the comments. These posts were always tied to renovation topics.

Occasionally, I would create a simple animation in a collage style. Here are some frames from an animation about kitchen trends, featuring natural materials, more daylight, and so on.

In 2023, following an update to Stavební spořitelna České republiky's brand identity, I seamlessly transitioned the entire social media content strategy to align with the newly provided brand book. This strategic shift ensured a cohesive and professional representation of the bank's updated visual identity across various online platforms.

After our client revamped its brand identity, we shifted towards more visually minimalist designs, complete with bold headlines and a call to action.

We continued crafting themed posts about renovations. Each post had its own hashtag, such as living room, inspiration, tips, etc. There were fewer collages and more single photos spread across the Instagram carousel.

We also kept the competition posts going strong. I consistently placed them on a solid color background from the client's brand book, and sometimes we added a puzzle, just like we used to.

One of my recent projects was a series of videos following the story of a family our client was assisting with renovating their house. I edited the footage into small stories, each with its own topic and included some pictures taken during the renovation. The post you see here serves as an introduction to the series, titled: "We advise, fix, but more importantly, we help."